Guided by Integrity, Powered by People
Built On Values. Driven By Responsibility.
At Abetta, our mission extends far beyond transporting people or parcels. Whether it’s a trusted Airport taxi journey or an urgent courier delivery, every service we provide and every partnership we build is driven by the same commitment — to operate with integrity, transparency, and a positive impact on the world around us.
From sustainability and ethical practices to community engagement and fair employment, we strive to deliver excellence not only in what we do, but in how we do it. Every booking is an opportunity to build trust, demonstrate reliability, and add meaningful value to the customers and communities we serve.
The Abetta Difference
Excellence Isn't an Option - It's Our Standard
What sets us apart is not just our network or our technology — it’s our people and our principles. We hire carefully, train thoroughly, and maintain a culture that values professionalism, respect, and continuous improvement.
Whether transporting high-value items, urgent legal documents, sensitive medical supplies, everyday essentials — or providing reliable taxi services and airport transfers — we apply the same rigorous attention to detail. Every journey is tracked, every handover recorded, and every customer kept informed.
We integrate cutting-edge logistics technology with traditional customer care, giving clients real-time updates, transparent pricing, and flexible service options across both our courier and passenger networks. Our systems are designed to remove uncertainty, increase efficiency, and provide complete peace of mind.
Our heritage is built on three pillars
A Heritage Of Service Excellence
Reliability & Quality
Pro-Active Customer Service
Sustainable Operations
Sustainability
Our Commitment To Sustainability
Because Every Journey Leaves a Footprint – We Make Ours Lighter.
We understand that the way we operate has an impact on the planet. That’s why we actively invest in reducing our environmental footprint through:
- Operating low-emission and hybrid vehicles where possible
- Planning routes to minimise mileage and fuel use
- Recycling and responsible waste management within our offices
- Working with suppliers who share our environmental values
Our sustainability journey is ongoing — each year we set new targets to further reduce emissions and waste, ensuring our growth never comes at the expense of the environment.
Doing The Right Thing, The Right Way
Our Principles At A Glance
- Act with honesty, fairness, and integrity at all times
- Create a positive, inclusive, and supportive workplace
- Prioritise the health, safety, and well-being of our staff and clients
- Minimise our environmental impact at every opportunity
- Support local communities and ethical suppliers
- Conduct business with clarity, fairness, and accountability
Empowering People. Enriching Communities.
Investing In People & Community
We believe our success is tied to the well-being of our people and the communities we serve. We offer fair wages, professional development opportunities, and a respectful, inclusive work environment. Beyond our own walls, we support local charities, sponsor community initiatives, and collaborate with ethical suppliers to create a positive impact.

Shaping Tomorrow, Delivering Today
Looking Ahead
Our story is one of constant evolution. While our roots remain in London, our services and ambitions are global. As we embrace new technologies and sustainable practices, our mission stays the same: to deliver exceptional service, maintain the highest standards, and uphold the values that have defined us for more than half a century.
We look forward to being your trusted logistics partner — for both couriers and taxis, delivering not just packages and passengers, but reliability, care, and peace of mind every time.
Values
Our Core Values
Our experienced team consistently goes above and beyond, providing precise, efficient, and professional service that sets us apart from the competition.
Trust
We provide peace of mind through reliable services, secure handling, and a commitment to integrity in every journey and delivery.
Excellence
Our experienced team goes the extra mile, delivering precise, efficient, and professional service that sets us apart.
Dedication
Abetta is more than transport — we’re a trusted partner, committed to supporting our clients and their goals every step of the way.
Innovation
We invest in smarter technology and sustainable solutions, making our services faster, more flexible, and future-ready.
Collaboration
Strong partnerships matter. We work closely with clients and industries to understand needs and deliver real value.
Responsibility
We operate with care for our customers, society, and the environment, driving sustainable practices across all we do.
Empowerment
We empower our people and our clients by working as one team, responding quickly, and adapting to any challenge.
Reliability
We deliver consistency you can depend on, ensuring every collection and delivery is handled with precision, care, and professionalism.
Abetta Cars has a rich history that dates back to its founding in 1974 by Stanley Frankel. Faced with the prevalent issue of unreliable taxis, Stanley set out to provide a dependable transportation service to the local community.
Stanley's vision was to ensure that people could count on prompt and trustworthy rides whenever they needed them. In 1981, the reins of Abetta Cars were passed down to Stanley's son, Sean Frankel. With a passion for excellence and a dedication to customer satisfaction, Sean successfully led the company for three decades.
Under Sean's leadership, Abetta Cars grew and became widely know within London/UK as the cab company to go to for reliability and a strong customer-centric approach to operations. In 2011, Sean made a strategic decision to expand his business operations and ventured into the courier industry.
The courier business expansion led to the establishment of Abetta Couriers, a division dedicated to providing efficient and timely services both nationally and globally. Sean's foresight allowed Abetta to diversify its offerings and cater to a wider range of customer needs.
The year 2023 marked a significant milestone for Abetta as Sean decided to pass the company down to his two sons, Aaron Frankel and Owen Frankel. Building on their father's and grandfather's legacy, Aaron and Owen combined the strengths of Abetta Cars and Abetta Couriers to form a unified entity, simply know as Abetta.
In 2024, Abetta obtained 3 UKAS Accredited ISO Certifications, demonstrating their unwavering commitment to quality management, information security and environmental management.