About Us

Guided by Integrity, Powered by People

Built On Values. Driven By Responsibility.

At Abetta, our mission extends far beyond transporting people or parcels. Whether it’s a trusted Airport taxi journey or an urgent courier delivery, every service we provide and every partnership we build is driven by the same commitment — to operate with integrity, transparency, and a positive impact on the world around us.

From sustainability and ethical practices to community engagement and fair employment, we strive to deliver excellence not only in what we do, but in how we do it. Every booking is an opportunity to build trust, demonstrate reliability, and add meaningful value to the customers and communities we serve.

The Abetta Difference

Excellence Isn't an Option - It's Our Standard

What sets us apart is not just our network or our technology — it’s our people and our principles. We hire carefully, train thoroughly, and maintain a culture that values professionalism, respect, and continuous improvement.

Whether transporting high-value items, urgent legal documents, sensitive medical supplies, everyday essentials — or providing reliable taxi services and airport transfers — we apply the same rigorous attention to detail. Every journey is tracked, every handover recorded, and every customer kept informed.

We integrate cutting-edge logistics technology with traditional customer care, giving clients real-time updates, transparent pricing, and flexible service options across both our courier and passenger networks. Our systems are designed to remove uncertainty, increase efficiency, and provide complete peace of mind.

Our heritage is built on three pillars

A Heritage Of Service Excellence

For over 50 years, the Abetta name has stood for dependability in transport. Starting as a family-run service in London, we have grown into a multi-faceted logistics provider trusted by private individuals, SMEs, and large corporations alike.
Reliability & Quality
Our mission has always been to provide the highest quality service whilst staying affordable. We pride ourselves on delivering reliable and high-quality minicab/courier services, supported by our UKAS ISO 9001 and 27001 certifications. Our well-maintained modern fleet of minicab vehicles ensures that your journey with us is smooth and enjoyable. All our courier vehicles are maintained to a high standard and arrive on time in excellent condition. We prioritize accuracy and attention to detail, so you can trust us to handle your valuable items with the utmost care and professionalism.
Pro-Active Customer Service
Our customer service is not just reactive but proactive. We go the extra mile to anticipate your needs and provide personalised solutions. Our dedicated customer service team is available 24/7 to assist you, promptly address any concerns or queries, and keep you informed about the status of your minicab or couriers. We believe in building long-term relationships with our customers, and our pro-active approach reflects our commitment to exceeding your expectations.
Sustainable Operations
We are committed to sustainability and eco-friendly practices, reinforced by our UKAS ISO 14001 certification. By choosing us as your local minicab/courier service, you contribute to a greener future. We employ fuel-efficient vehicles, optimize routes to minimize carbon emissions, and promote eco-friendly packaging materials. Our dedication to sustainability aligns with your values and demonstrates your commitment to making environmentally responsible choices.

Sustainability

Our Commitment To Sustainability

Because Every Journey Leaves a Footprint – We Make Ours Lighter.

We understand that the way we operate has an impact on the planet. That’s why we actively invest in reducing our environmental footprint through:

  • Operating low-emission and hybrid vehicles where possible
  • Planning routes to minimise mileage and fuel use
  • Recycling and responsible waste management within our offices
  • Working with suppliers who share our environmental values

Our sustainability journey is ongoing — each year we set new targets to further reduce emissions and waste, ensuring our growth never comes at the expense of the environment.

Doing The Right Thing, The Right Way

Our Principles At A Glance

  • Act with honesty, fairness, and integrity at all times
  • Create a positive, inclusive, and supportive workplace
  • Prioritise the health, safety, and well-being of our staff and clients
  • Minimise our environmental impact at every opportunity
  • Support local communities and ethical suppliers
  • Conduct business with clarity, fairness, and accountability

Empowering People. Enriching Communities.

Investing In People & Community

We believe our success is tied to the well-being of our people and the communities we serve. We offer fair wages, professional development opportunities, and a respectful, inclusive work environment. Beyond our own walls, we support local charities, sponsor community initiatives, and collaborate with ethical suppliers to create a positive impact.

Shaping Tomorrow, Delivering Today

Looking Ahead

Our story is one of constant evolution. While our roots remain in London, our services and ambitions are global. As we embrace new technologies and sustainable practices, our mission stays the same: to deliver exceptional service, maintain the highest standards, and uphold the values that have defined us for more than half a century.

We look forward to being your trusted logistics partner — for both couriers and taxis, delivering not just packages and passengers, but reliability, care, and peace of mind every time.

Values

Our Core Values

Our experienced team consistently goes above and beyond, providing precise, efficient, and professional service that sets us apart from the competition.

Trust

We provide peace of mind through reliable services, secure handling, and a commitment to integrity in every journey and delivery.

Excellence

Our experienced team goes the extra mile, delivering precise, efficient, and professional service that sets us apart.

Dedication

Abetta is more than transport — we’re a trusted partner, committed to supporting our clients and their goals every step of the way.

Innovation

We invest in smarter technology and sustainable solutions, making our services faster, more flexible, and future-ready.

Collaboration

Strong partnerships matter. We work closely with clients and industries to understand needs and deliver real value.

Responsibility

We operate with care for our customers, society, and the environment, driving sustainable practices across all we do.

Empowerment

We empower our people and our clients by working as one team, responding quickly, and adapting to any challenge.

Reliability

We deliver consistency you can depend on, ensuring every collection and delivery is handled with precision, care, and professionalism.

1970's
Company Founded
Company Founded (Heritage & Family Roots)

Abetta Cars has a rich history that dates back to its founding in 1974 by Stanley Frankel. Faced with the prevalent issue of unreliable taxis, Stanley set out to provide a dependable transportation service to the local community.

1980's
Expansion
Expansion Into Airport Transfers

Stanley's vision was to ensure that people could count on prompt and trustworthy rides whenever they needed them. In 1981, the reins of Abetta Cars were passed down to Stanley's son, Sean Frankel. With a passion for excellence and a dedication to customer satisfaction, Sean successfully led the company for three decades.

2010's
Courier Division
Launch of Courier Division

Under Sean's leadership, Abetta Cars grew and became widely know within London/UK as the cab company to go to for reliability and a strong customer-centric approach to operations. In 2011, Sean made a strategic decision to expand his business operations and ventured into the courier industry. 

2010's
International Delivery
International Delivery & Partnerships (like DHL)

The courier business expansion led to the establishment of Abetta Couriers, a division dedicated to providing efficient and timely services both nationally and globally. Sean's foresight allowed Abetta to diversify its offerings and cater to a wider range of customer needs.

2020's
Sustainability
Sustainability Milestones (Electric Fleet Adoption)

The year 2023 marked a significant milestone for Abetta as Sean decided to pass the company down to his two sons, Aaron Frankel and Owen Frankel. Building on their father's and grandfather's legacy, Aaron and Owen combined the strengths of Abetta Cars and Abetta Couriers to form a unified entity, simply know as Abetta.

2020's
Tech Milestones
Technology Milestones (APPs, API's, Integrations)

In 2024, Abetta obtained 3 UKAS Accredited ISO Certifications, demonstrating their unwavering commitment to quality management, information security and environmental management.